Why BIG goals get BIG results

What’s going to yield better results – smaller goals that are within reach but might leave a little in the tank, or really big stretch goals that put you at risk of falling short? Marketing expert DAVE WESTMAN takes a look at why going large on goal-setting can produce outstanding results. When I was a […]

NeuroCapability Testimonial: Stephen Lambe

“On the basis of paying for the course, I was able to pitch for some work which then got my investment back and profit on top of it within about a month and a half” ~Stephen Lambe In terms of decision making and productivity, Stephen found the course to be very effective and productive in […]

How stress management changed my life

Stress is an unavoidable part of life and, thanks to the pandemic, it’s played a bigger role in our lives for the past year. DAVE WESTMAN of Flat Cat Marketing looks at a technique for coping with stress and living a healthier life, using neuroscience. I’ve always had a love-hate relationship with stress. My wife […]

International Webinar: Why Do The Best Leaders Lead With The Brain in Mind (US)

In this introductory webinar, NeuroCapability CEO, Linda Ray, outlines the importance of leading with the brain in mind. Neuroscience has revealed a lot about how the brain works and through understanding what drives people’s behaviour and motivates them to engage and be more productive and innovative, we can develop high performing teams. This webinar was […]

Webinar: The Problem with KPIs – And a Better Alternative

In this slightly controversial webinar, NeuroCapability CEO, Linda Ray, questions the use of KPIs and SMART goals, which have been a staple of the manager’s toolkit for decades. She views these tools through a neuroscience and leadership best-practice lens to discover alternative tools.

International Webinar: Why do the Best Leaders Lead with the Brain in Mind (UK)

In this introductory webinar, NeuroCapability CEO, Linda Ray, outlines the importance of leading with the brain in mind. Neuroscience has revealed a lot about how the brain works and through understanding what drives people’s behaviour and motivates them to engage and be more productive and innovative, we can develop high performing teams. This webinar was […]

Webinar Preview: The Problem With KPIs – And A Better Alternative

Traditional goal-setting (SMART framework) for KPIs was developed 40 years ago. The environment we operate in now is far different from what it was in 1981 so we really need to question whether that approach is still suitable. Even the language of Key “Performance” Indicators is very judgement-oriented and not in line with modern leadership […]